{"title":"Attianese","description":"\u003cp\u003eA women-founded house growing San Marzano tomatoes in the volcanic soil under Vesuvius, in the village they're named for.\u003c\/p\u003e\u003cp\u003eSan Marzano sul Sarno is a village before it is a tomato: a stretch of volcanic plain under Vesuvius whose soil grows the long, thick-fleshed fruit every serious sauce descends from. Diana Attianese was raised there, in a family whose name has stood on tomato tins for generations — her grandfather's devotion to the fruit is the origin story she tells. She calls it red gold, and means it as family history.\u003c\/p\u003e\u003cp\u003eHer house continues the craft with a team of women, inside the strictest rules in the tomato world. The DOP allows only the historic varieties, grown only on this plain, picked only by hand at full ripeness, and canned only whole or in fillets — never as passata. The label's 1960s face is deliberate: the family's old brand, honoured.\u003c\/p\u003e\u003cp\u003eCasa carries one product from this house, because one is what the discipline produces: the reference tomato, done exactly right. Read the tin the way the consortium does — the DOP mark, the seal, the serial number that makes every tin accountable. Three checks, printed small, and the reason those four letters still mean something after decades of imitation.\u003c\/p\u003e","products":[{"product_id":"italiana-vera-san-marzano-dop","title":"San Marzano DOP Peeled Tomatoes","description":"\u003cp\u003eThe sauce tomato of record, from the volcanic plain it is named for. Certified, serial-numbered, whole.\u003c\/p\u003e\n\u003cp\u003eSan Marzano is a place before it is a tomato: a village on the Sarno plain under Vesuvius, where volcanic soil grows the long, thick-fleshed fruit every serious sauce descends from. Diana Attianese was raised there, in a family that has canned tomatoes for generations, and her house — run by a team of women — puts up the real thing.\u003c\/p\u003e\n\u003cp\u003eThe DOP is strict on purpose. Only the historic varieties, grown only on this plain, picked only by hand at ripeness, and canned only whole or in fillets — never as passata. Each tin carries the consortium's seal and its own serial number. That is what those four letters cost, and why they mean something.\u003c\/p\u003e\n\u003cp\u003eThis is the tomato for the sauces you build: crushed by hand into oil for a pomodoro, the base of a proper ragù, the only argument a pizza sauce needs. Low in acid, deep in flavour, it wants time more than it wants ingredients.\u003c\/p\u003e\n\u003cp\u003eBeside Capobianco's sweet Puglian datterini, this is the classicist: two regions, two schools, both right.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeet the House:\u003c\/strong\u003e A women-founded house growing San Marzano tomatoes in the volcanic soil under Vesuvius, in the village they're named for.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComplete your table:\u003c\/strong\u003e Spaghetti, Mancini — pomodoro, the reference version · Coratina Extra Virgin, Muraglia — the south, twice · Spyro, Capobianco — the Puglian answer, for tasting the difference.\u003c\/p\u003e","brand":"Italiana Vera","offers":[{"title":"400 g tin","offer_id":43833396691011,"sku":null,"price":1650.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/9514\/5027\/files\/P1Y0306_1.jpg?v=1789479323"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/9514\/5027\/collections\/house-italiana-vera.jpg?v=1789479223","url":"https:\/\/checkout.casaitaliana.in\/collections\/italiana-vera.oembed","provider":"Casa Italiana","version":"1.0","type":"link"}